As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated — it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through, and the devices customers use to interface with it.
Join the industry’s foremost content marketing experts at the 7th Content Marketing for Life Sciences conference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.
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